Prices at the Fresh stores will be lower than Whole Foods, according to CNN Business, and they will carry Amazon-exclusive, less costly brands like 365 and the company's two new offerings, Amazon Fresh Plant-Based and APlenty food brands.įresh Plant-based offers 15 protein-rich products, including nuts, "chicken" and "beef" patties, and meatballs.
The difference is that Amazon Fresh will sell family-favorite, brand-name staples like Kraft Mac & Cheese. Paul Business Journal is that the plans for a new building going up at a local shopping center have a design element-green awnings-similar to Amazon Fresh stores.)Īmazon Fresh has the modern look of a Whole Foods, but it is designed to be mainstream in its offerings and has been compared to Trader Joe's in product range. (Proving that a new grocery store is hot news, the rumor out of the Minneapolis–St. According to Progressive Grocer, they range in size from 25,000 to 45,000 square feet. Now numbering 30, with the last one opening May 5 in Murrieta, Calif., the stores are located in six states, with more to come: California (now 13 stores), Illinois (seven), Washington (four), Virginia (two), Maryland (one) and Pennsylvania (one) - and Washington, D.C. The first Fresh store opened in the summer of 2020 in Woodland Hills, Calif. It also shut down 24 bookstores and nine mall-located pop-up kiosks that sold Amazon products such as Kindles and Echos.įor more, see This Retail Chain is Closing Stores to Focus on Supermarkets. House cleaning at Amazon also meant closure for its 33 "4-Star" stores, which featured popular products on the company's website.
Another store is closing later in May in Chicago's Englewood neighborhood.Īccording to an email by a company spokeswoman quoted by Bloomberg, "As we continue to position Whole Foods Market for long-term success, we regularly evaluate the performance and growth potential of each of our stores, and we have made the difficult decision to close six stores."Īpparently, the performance is expected to be better at these six new Whole Food markets opened since January: two in San Francisco Washington D.C.'s Glover Park neighborhood Towson, Md., Sherman Oaks, Calif., and in the One Chicago high-rise in the Windy City. the DePaul section of Chicago Tarzana, Calif. As of May 6, Whole Foods in Montgomery and Mobile, Ala.
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